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This site hawthornemidtown.com states the following, "Youll experience life at the heart of North Raleighs." We noticed that the website stated " Most authentic neighborhoods North Hills, Falls of Neuse." It also stated " From the most delectable foodie havens and organic markets to neighborhood gatherings, and unique experiences, Hawthorne Midtown. Is perfectly placed in the center of all that North Raleigh has to offer. Call Now for Specials! Great Lower Rates on Our Lenox Floorplan! X-Version select v10." The header had Hawthorne Midtown as the highest ranking keyword. It was followed by apartments, rentals, and apartment guide which isn't as ranked as highly as Hawthorne Midtown. The next words the site used was apartment finder. apartment search was also included but could not be understood by web crawlers.